Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Global Certificate Course in Social Media Listening for Public Relations

Unlock the power of social media listening with our comprehensive course designed for public relations professionals. Learn to monitor online conversations, analyze sentiment, and leverage insights to enhance your PR strategies. This course is perfect for PR practitioners looking to improve brand reputation, crisis management, and audience engagement through social media. Join us and master social media listening techniques to stay ahead in the ever-evolving digital landscape.


Start your learning journey today!

Global Certificate Course in Social Media Listening for Public Relations offers a comprehensive learning experience for professionals seeking to enhance their social media management skills. Dive into real-world case studies and gain practical insights into audience engagement strategies. This course emphasizes hands-on projects to develop data analysis skills and strategic planning techniques. With self-paced learning modules, you can balance your busy schedule while mastering social media listening tools and techniques. Elevate your PR game with this course and stay ahead in the digital age. Enroll now and take your career to new heights.
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Course structure

• Introduction to Social Media Listening for Public Relations
• Understanding Social Media Platforms and Tools
• Setting up Monitoring and Measurement Systems
• Analyzing Data and Generating Insights
• Implementing Social Media Listening Strategies
• Crisis Management through Social Media Listening
• Integrating Social Media Listening with PR Campaigns
• Measuring ROI and Effectiveness of Social Media Listening
• Ethical Considerations in Social Media Listening for PR
• Case Studies and Best Practices in Social Media Listening

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

Our Global Certificate Course in Social Media Listening for Public Relations equips participants with the skills to analyze social media data effectively. The learning outcomes include mastering tools for sentiment analysis, identifying influencers, and understanding audience behavior. Participants will learn how to leverage social media listening for reputation management and crisis communication.


The course is designed to be completed in 8 weeks, with a self-paced structure that allows flexibility for working professionals. Participants will engage in hands-on projects to apply their learning in real-world scenarios, ensuring practical proficiency in social media listening tools and techniques.


This certificate course is highly relevant to current trends in public relations and digital marketing. In today's digital age, social media plays a crucial role in shaping brand perception and driving consumer engagement. Understanding social media listening is essential for PR professionals to stay ahead of the competition and effectively manage their brand's online presence.

Year Percentage of UK Businesses Facing Social Media Listening
2018 65%
2019 72%
2020 79%
2021 85%
2022 91%
The Global Certificate Course in Social Media Listening for Public Relations is crucial in today's market as the demand for professionals with social media listening skills continues to rise. According to UK-specific statistics, the percentage of UK businesses facing the need for social media listening has been steadily increasing over the years, reaching 91% in 2022. This highlights the growing importance of social media listening in the PR industry. By enrolling in this course, professionals can develop essential skills in monitoring online conversations, analyzing trends, and understanding audience sentiment. These skills are vital for effective PR strategies, crisis management, and brand reputation. Additionally, mastering social media listening can help professionals stay ahead of competitors and adapt to evolving industry trends. Overall, the Global Certificate Course in Social Media Listening provides learners with the knowledge and expertise needed to excel in the dynamic field of public relations, making them highly sought-after in today's competitive market.

Career path