Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Executive Certificate in Public Relations Analytics

Our Public Relations Analytics course is designed for PR professionals looking to enhance their skills in data analysis and measurement. Gain advanced PR analytics techniques and tools to effectively track and evaluate campaign success. Learn how to optimize PR efforts through data-driven insights and strategies. Elevate your career and stand out in the competitive PR field with this comprehensive certificate program.

Start your journey to becoming a PR analytics expert today!

Executive Certificate in Public Relations Analytics offers a comprehensive approach to developing data analysis skills for PR professionals. This course focuses on hands-on projects and practical skills to enhance your ability to measure and analyze PR campaigns effectively. Through self-paced learning, you will learn from real-world examples and gain valuable insights into PR analytics. Elevate your career with this unique program that combines machine learning training with public relations strategies. Join today and take your PR skills to the next level!
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Course structure

• Introduction to Public Relations Analytics
• Data Collection and Analysis in PR
• Social Media Monitoring and Measurement
• SEO and SEM Strategies for PR Professionals
• Crisis Communication Analytics
• Stakeholder Engagement Measurement
• PR Campaign Evaluation Techniques
• Brand Reputation Monitoring
• Predictive Analytics in Public Relations

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Executive Certificate in Public Relations Analytics provides professionals with the skills to analyze and interpret data to drive successful PR campaigns. Participants will learn to leverage data to make informed decisions, measure campaign effectiveness, and optimize strategies for maximum impact.


This program covers a range of topics, including data visualization, social media analytics, sentiment analysis, and campaign performance tracking. By the end of the course, students will be proficient in using analytics tools and techniques to enhance PR efforts and demonstrate ROI to stakeholders.


The duration of the Executive Certificate in Public Relations Analytics is 10 weeks, with a self-paced format that allows students to balance their studies with work or other commitments. The flexible schedule makes it ideal for busy professionals looking to upskill in PR analytics.


This certificate is highly relevant to current trends in the PR industry, where data-driven decision-making is becoming increasingly important. By mastering analytics skills, participants can stay ahead of the curve and deliver measurable results in a competitive market.

Year Number of PR Analytics Jobs
2019 450
2020 600
2021 800

Career path