Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Graduate Certificate in Public Relations Research

Advance your career in public relations with our specialized research-focused program. Designed for communications professionals seeking strategic insights and data-driven decision-making skills. Learn to analyze audience behavior, measure campaign effectiveness, and craft compelling messages based on research findings. Gain a competitive edge in the fast-paced world of PR with our comprehensive curriculum. Elevate your expertise and make a real impact in the field of public relations.

Start your learning journey today!

Public Relations Research Graduate Certificate offers a comprehensive program focusing on data analysis skills and strategic communication. Students will engage in hands-on projects to develop practical skills in media monitoring, market research, and campaign evaluation. This course stands out with its emphasis on self-paced learning and personalized feedback from industry experts. Graduates will gain a competitive edge in the job market with a deep understanding of public relations and the ability to make data-driven decisions. Elevate your career with this specialized program and become a sought-after professional in the field of communication research.
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Course structure

• Introduction to Public Relations Research
• Research Methods in Public Relations
• Data Collection and Analysis
• Strategic Communication Planning
• Public Opinion and Persuasion
• Crisis Communication Research
• Social Media Analytics
• Measurement and Evaluation in PR
• Ethical Considerations in PR Research
• Global Public Relations Trends

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

A Graduate Certificate in Public Relations Research equips students with advanced skills in analyzing data, conducting surveys, and interpreting research findings within the context of public relations campaigns. Upon completion, students will master techniques for gathering insights, crafting effective messaging, and evaluating communication strategies.


The program typically spans 12 weeks and allows for a self-paced learning experience to accommodate working professionals. Students can delve into topics such as statistical analysis, qualitative research methods, and strategic planning in public relations.


This certificate is highly relevant to current trends in the PR industry, emphasizing the importance of data-driven decision-making and evidence-based practices. It is designed to align with modern tech practices and emerging tools that streamline the research process for PR professionals.

Year Number of Cyber Attacks
2018 124,437
2019 158,744
2020 203,376

The Graduate Certificate in Public Relations Research is highly significant in today's market, especially with the increasing number of cyber attacks in the UK. According to recent statistics, the number of cyber attacks has been steadily rising over the past few years, with 203,376 reported attacks in 2020 alone.

Professionals equipped with the necessary ethical hacking and cyber defense skills are in high demand to combat these threats effectively. By obtaining a Graduate Certificate in Public Relations Research, individuals can gain valuable knowledge and expertise to help organisations protect their sensitive information and maintain a strong online presence.

Career path